This article from the excellent Scientific Alliance looks at a recent report into the public's perception of climate change. Their findings were that the public were more likely to "engage" with the notion when it referred to climate effects that had directly affected them, rather than abstract things which they had not experienced. Things like the recent floods in the UK were particularly relevant. Of course the important point that is never mentioned in the majority of media articles is that the IPCC state that no heavy rainfall period can be attributed to warming of the globe, which to date has remained very small. It is only computer projections of the future that give significant warming and the real data does not show it.
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