The BIT, also known as the Nudge Unit is a body which is tasked by the government to change our behaviour by teaming up with the media to put out articles to get us to follow their preferred actions.
A report by the BIT in collaboration with Sky TV called "The Power of TV: Nudging Viewers to Decarbonise their Lifestyles" says: "Behavioural change on climate can be driven by TV..... experts now widely accept we must shift the behaviour of millions of people to deliver our collective net zero goals."
There is something rather sinister about the idea of broadcasters plotting to manipulate the public into reaching "our collective goals". Whose goals are they? Why is there no questioning of whether this is in the population's best interests or not? Where are the alternative points of view?
It looks very likely that the BIT is involved in the sudden change in TV weather maps, from pale greens and yellows to vivid reds and deep purples. Even the Foreign Office has now added an "Extreme Weather" section to update the Greece and Spain information, detailing how to stay safe during the heatwave, as though we are travelling to a war zone.
If the weather was so bad you would not expect anyone to want to to there, and yet despite all this the resorts are packed with tourists, keen to escape from the damp and overcast British weather.
The BIT have over-reached with their lurid weather maps and their brazen attempt to get us to cancel our summer hols. Rebellion is stirring. People are mocking.
"In Cyprus, we're just about holding our own", report one ironic holiday-maker".
"Locals simply call it summer, but what would they now?" says another pool-side sun-worshiper.
The above article is adapted from a piece by Allison Pearson in the Telegraph for 19th July 2023
